Ever heard of neuroplasticity?  The idea that our brains are hardwired from birth and are therefore unchangeable is now known to be false, at last!!
Think of your brain as malleable plastic – it is constantly being changed by your day to day experiences. In scientific terms, neuroplasticity refers to the “rewiring” of the neurons that process and transmit information in the brain, and the alterations that occur at synapses (the gaps between neurons that allow for information to be transmitted between them). Basically, it about changing how you habitually think to a new way of thinking, habitually. 

When it comes to neuroplasticity, one of the key things to keep in mind is that neural pathways (paths that connect different areas of the brain and nervous system) can not only be created at will, but can also be eliminated! This is great news because everyone of us has the ability to change!  Every time we learn something new or have a novel idea, a new pathway is created. The more we use this pathway (through practice and repetition), the firmer and more engrained it becomes; likewise, the less we use it, the weaker it becomes, until it is eventually forgotten. 

Neuroplasticity is important because it shows:

  1. It’s hard to change a mindset and its accompanying habits, but it’s possible: Think of your brain as host to countless nerve battles. Studies have shown that it is actually more difficult to unlearn a bad habit than it is to learn a new one – this is called competitive plasticity. The more we repeat a bad habit, the more control it has over a brain map; so naturally, old bad habits have a competitive edge over our new ones; the important thing is to keep going, your new habits will eventually win the battles!
  1. You always have the power to change yourself: In his book, The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science (2007), psychiatrist and psychoanalyst Norman Doidge states that no matter how old we are, deliberate practice, as well as rest and maintenance, can result in successful neuroplasticity.

Whether you want to eliminate bad habits or to cultivate new ones, thanks to neuroplasticity, you actually have the power to do so.

Do Successful Entrepreneurs Think Differently?

So our brains can be trained, but is there one specific entrepreneurial mindset that we need to aim for in order to become successful? While there isn’t one specific key to success, studies have shown that successful entrepreneurs do tend to have some cognitive processes in common:

  1. An ambidextrous mind: An ambidextrous mind is one that is able to strategically go back and forth between two problem solving strategies: 1) exploration (this is a creative approach in which your mind explores innovative new solutions/alternatives to problems) and 2) exploitation (this is a more logical approach in which your mind uses existing information in the most efficient way possible). Research conducted by a team of MIT researchers suggests that being a successful entrepreneur doesn’t simply mean having the ability to switch between strategies, but also knowing the most optimal time to do so – it’s all in the timing! 
  1. The ability to embrace change and challenges: In a study conducted by Peter T. Bryant and Elena Ortiz Teran (at the IE Business School in Madrid Spain, the brain scans of 30 entrepreneurs were compared to those of 30 non-entrepreneurs while they carried out various activities. It was evident in the study that when it came to rapid problem solving, timely risk assessment, embracing challenges and seizing opportunities, successful entrepreneurs could be counted on to come first in a series of tasks.

Both of the above two points rely heavily on a person’s mindset. Want to have the mindset of a successful entrepreneur? You’ve got to work for it!

Become The Architect Of Your Brain

In order to build up our physical muscles, we train them through a variety of physical exercises – we shouldn’t treat the brain any differently! Training the brain with mental exercises will help your neurons to develop stronger connections, and will prepare your brain to accept new connections a lot easier.  Below are three ways that you can get started on training your brain for success:

  1. Brain training games – There are hundreds of different games available that allow you to work on important brain functions such as memory, intelligence while actually having fun! Lumosity is one such tool that encompasses a variety of games and activities for different aims and objectives. 
  2. Mindset reinforcing tools – Consistently reinforcing your desired behaviour and beliefs is crucial if they’re ever to become second nature to you. Making use of positive affirmations, incantations and tools that allow for subliminal messages of your choice to appear on your computer screen will allow you to work on making the necessary changes to your subconscious mind (the power of which should not be underestimated). 
  3. Rest and sleep –  In his studies of neuroplasticity, Norman Doidge observed the “Monday effect”. He noticed that the plasticity mechanisms being used by the participants on Mondays versus Fridays were markedly different. While the changes on Friday had more to do with strengthening neuron pathways, the changes on Monday had more do with the formation of new ones that took longer to form, but were more permanent. Put simply, having a well rested brain won’t necessarily help you learn things quicker, but it will help you make more permanent changes! Getting enough sleep, meditating and not being too hard on yourself can make a huge difference.

Confucius once said, “It does not matter how slowly you go as long as you do not stop.” When it comes to neuroplasticity, learning how to keep going is key!! Find the right techniques for you, keep at them and you’re eventually going to see results – science is on your side!


To your Success

Kirstin ODonovan





Photo by jesse orrico on Unsplash

Business Productivity Boost

Give your business the boost it needs to get to the next level. Identify the leaks and create a roadmap for success. In a short time, you will feel more accomplished, you will enjoy more money in your business and time in your life.

Get Latest Updates

You have Successfully Subscribed!

Personalised Productivity Coaching

Take control of your life and learn how to achieve what you ultimately desire by adopting proven success strategies and psychology. Say goodbye to daily stress, feel more successful and in control of what you want, and catapult your life to the next level.

Get Latest Updates

You have Successfully Subscribed!

Caoching for Business Success

Be the Business Owner you know you can. Develop a mindset geared for success in business and learn the best strategies to achieve your business goals faster. Build a profitable and stress free business. 

Get Latest Updates

You have Successfully Subscribed!